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CMS Migration

Move platforms without losing content, traffic or rankings.

Migrations go wrong in predictable ways: broken URLs, lost media, mangled formatting and a search ranking collapse. We plan for all four before moving anything.

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KPIs we move

  • Rankings retained
  • Broken links
  • Downtime at cutover

What’s included

Everything cms migration needs.

Full content audit

Every page, asset and redirect inventoried before the move.

Automated content transfer

Scripted migration, so thousands of records move without re-typing.

URL & redirect mapping

Every old URL mapped to its new home with 301s that preserve equity.

Media & metadata

Images, alt text, and SEO metadata carried across intact.

Dry run first

A full rehearsal on staging that you review before the live cutover.

Post-launch monitoring

Crawl errors and rankings watched closely for the weeks that matter.

Why it matters

Outcomes, not activity.

Zero orphaned URLs

Rankings survive the move

Complete redirect mapping is the difference between a migration and a reset.

No content left behind

Scripted transfer beats manual re-entry on both accuracy and cost.

A cutover you can schedule

Rehearsed migrations move at a time you choose, with a rollback ready.

Our process

How we deliver it.

01

Inventory

Crawl the existing site and catalogue every URL, asset and template.

02

Map

Old-to-new URL mapping and content model alignment, signed off by you.

03

Rehearse

A complete dry-run migration on staging with a QA pass against the inventory.

04

Cut over & monitor

Live migration in a scheduled window, then close monitoring of crawl and rankings.

Tools & platforms we use

Screaming FrogNode.jsPayload CMSWordPressGoogle Search Console

Deliverables

What you’ll get.

  • Content inventory
  • URL redirect map
  • Migration scripts
  • Staging dry run
  • Cutover plan & rollback
  • Post-launch report

FAQs

CMS Migration questions.

Not if the redirect map is complete. Ranking loss in migrations is almost always caused by unmapped URLs, which is exactly what the inventory step prevents.
Usually none visible. The new site is built and verified on staging first, so cutover is a DNS or deployment switch.
Generally yes, if content can be exported or crawled, it can be migrated. We confirm during the inventory step.
Every cutover has a documented rollback, and the old site stays available until the new one is verified.

Related services

Pairs well with.

Time to publish

Headless CMS Development

Content your team edits, on a site that stays fast.

  • Payload CMS
  • Strapi
  • Sanity
Time to publish

WordPress CMS Development

Familiar editing, built properly underneath.

  • WordPress
  • ACF
  • Gutenberg
Conversion rate

Website Redesign

A refresh that lifts conversions, not just looks.

  • Figma
  • Next.js
  • WordPress

Ready to build with cms migration?

Book a free 30-minute scoping call. Tell us the problem and we’ll tell you honestly what it takes to solve it.

Get a proposal