A faster storefront, without replatforming

This is an illustrative blueprint, not a client project. It shows how we would approach the problem; the figures below are goals we would aim for, not results.
What we would aim for
Core
Web Vitals passing
Fewer
Apps and scripts
Same
Platform, no rebuild
The typical problem
Years of apps and tracking scripts have piled up. Each one seemed harmless, and together they make the store slow on the phones most customers use.
How we would approach it
- Measure with real visitor data, not just a lab score on a fast laptop.
- Audit every app and third-party script, and remove or defer what is not earning its place.
- Fix image sizing and font loading, the usual biggest wins.
- Add a performance budget to the deployment pipeline, so it stays fast.
What you would own at the end
A measurably faster store, a list of what was changed and why, and an automated check that catches regressions.
Risks we plan for
Removing an app can remove a feature someone relies on. Every removal is agreed with you first, and tested on a copy of the store.
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